PR NEWS--April 12, 2013--Blue Octopus Media Solutions, a leading player in the world of media and advertising is pleased to announce a new product in its arsenal of services, augmented reality technology that is made affordable for mass consumers. In the past, augmented reality media and advertising was only accessible to larger companies who can afford the technology. A prime example is the Chaka Khan augmented reality cover which drew attention to the famous singer's comeback album in March. Blue Octopus makes this technology more accessible to regular users and business owners so that they too can take advantage of the advertising benefits that this new technology offers.
Why Augmented Reality?
Augmented reality is the new frontier in advertising, despite the fact that early forms of it have been present for several decades now. It allows consumers to be drawn in and interact with the product through the ad which is something that has not been done before. The technology sounds expensive and just a few years ago, it was. However, companies like Blue Octopus are making this technology available to consumers, especially small business owners so that they can take advantage of the vast possibilities that augmented reality can bring to their business. With the popularity of mobile interaction, companies can create dynamic and interactive advertising pages that will draw consumers in and keep them interested long enough to get to know the product. This technology can also tie the product and promos together, allowing the advertiser to create new experiences in the form of contests and promos for a well-rounded ad campaign.
About Blue Octopus
Blue Octopus is an Atlanta mobile marketing firm that provides affordable social multimedia advertising and consulting services to both individual and corporate clients. Its services include graphic design, mobile media and social media consulting, application development, augmented reality solutions, and printed solutions to customers all over the world. The company is also a value added reseller (VAR) for various brands.
For more information, contact Blue Octopus at:
T: (404) 721-2989
Augmented Reality a New Way to Bring Exposure to Your Business
written by: Lin Zui
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